InPost Group, Europe’s leading ecommerce enablement platform, opened its 3,000th Automated Parcel Machine site in France, pressing forward with its strategy of expanding its unique out-of-home delivery model around the continent.

InPost, which recently reached 5,000 locker sites in the UK, opened its latest French location in the tourism hotspot of Les Villards-sur-Thônes, Haute-Savoie, near the ski centres of La Clusaz and Le Grand Bornand. As it its home market of Poland, the company is pursuing a strategy of expansion not only in large urban centres but also in smaller towns.

“French consumers have welcomed our APMs with open arms, giving us usage rates at our most popular sites that are comparable to levels in the Polish market,” said InPost CEO Rafał Brzoska. “We’re rolling out our unique last-mile delivery system, which has achieved such great success in Poland, across the continent, to build a comprehensive system in every market where we’re present. Just like at home, we’re working to serve people in smaller communities like Les Villards-sur-Thônes, which has just under 1,000 residents.”

“Opening the 3,000th locker site in a ski resort at the height of the season is the perfect opportunity to promote this innovative service, and not only in the local community,” said Vincent Paz, director at Le marché bio des Aravis, the organic food store that provides the location for locker site No. 3,000.

“This is a great milestone on our path of development on the French market,” said Frédérique Lancien, chief brand and consumer officer at Mondial Relay. “We’re making it even easier for our customers to use our simple, practical and easily accessible solution to pick up or send parcels at any time of the day or night.”

In addition to the growth in France, InPost’s recent expansion drive around Europe means almost half of the residents of London, Birmingham and Manchester live within a seven-minute walk of an APM location. Residents of Britain have access to 290,000 lockers, the second-highest number after the Polish company’s home market.

You might be interested in…